Interesting BBC Article On Influencing Public Behavior

Interesting read on the successful experimentation of exploiting psychological quirks to influence public behavior backed up by using metrics and analytics similar to those used in casual game developement.

http://www.bbc.com/future/story/20161006-how-a-few-words-can-make-people-hand-over-millions

Alejandro González Iñárritu on the Importance of Sound in Movies

In an interview in the January 2016 issue of Post Magazine, Director Alejandro González Iñárritu provides his thoughts on the importance of sound in movies:

I think there’s a dictatorship of the image in all films, and I really like to challenge that. For me, sound is even more important than what you see on screen, in the way that it hits you. The emotional chords are much more sensitive to sounds than images, because they’re more abstract, and like smells they can trigger a much deeper understanding of things. When you see images, they’re very concrete. When you hear them, they’re abstract in the way they trigger your own emotional baggage. So I spend a lot of time looking for just the right sounds and textures for my films...