In the May 1, 2012 issue of Post Magazine, when asked about audio in his movies, Director Barry Sonnenfeld states, "I remember the first film I ever shot as a DP was Blood Simple for the Coen brothers, and they’re very visual, but when it came time to choose a New York theater for the premiere, they chose a theater with much better sound but lousier projection, as opposed to one with great projection and lousy sound.  As the DP I was outraged!  But the truth is, if you asked me right now to choose between screening MIB3 in a theater with better sound or one with better projection, I’d pick the one with the better sound.  So sound’s really important to me."