There's an interesting chart on loudness in "Intelligent Program Loudness Measurement and Control: What Satisfies Listeners?" presented at the 115th AES Convention in 2003:
When listeners were asked to evaluate what they felt were appropriately loud in speech, 19 out of 21 were within 1dB of each other. When asked to evaluate footsteps, they disagreed with each other up to 12dB! I think even among audio professionals who mix for a living, there are wide differences in what the appropriate loudness levels of footsteps (and Foley, sound effects, and music) are.
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